Monday 4 August 2014

Two different types of brand for badminton

1) Yonex

Yonex Co., Ltd. is a Japanese manufacturer for producing sporting equipment for badminton and its equivalent. It is currently one of the world leading company involves in manufacturing and ranges from racket (racquets) to shoes to shuttlecocks and other equipment such as tops and shorts for both males and females regardless of age. Yonex has managed to become the most influential corporate player in badminton as they sponsors for the All England Open Badminton Champions and is having a partnership relation with Badminton World Federation which organizes major events like world champions. About 90% of competitive players had used yonex racket because of its quality and well-established brand. Yonex also provides racket selection guidelines based on the playing characteristics of its rackets to suit the user. Although the equipment are expensive, rest assured the equipment are always in tip top shape. Players like Li Chong Wei uses Yonex.

2) Li-Ning

Li-Ning is a major Chinese athletic company based in china, alike Yonex, Li-Ning also produce branded products that are targeted for consumers largely in the Chinese market who participate in sports such as badminton and its equivalent. The brand was founded in 1990 by Li Ning who is a former Chinese Olympic gymnast. Li-Ning has also provide sponsorships for many athletes and teams like Singapore national badminton team and  Lin Dan a professional badminton player from china, who is a two time Olympic champion, five-time world champion, and five-time all-England champion. Li-Ning badminton racquets are the top of the range, high quality and extremely durable badminton racquets used by all the best players in China, Thailand, Singapore and other countries. Most importantly, it is cost-effective. Players like Lin Dan uses Li-Ning.

References



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1 comment:

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